If you’ve been keeping an eye on 2025 Jeep Wrangler Rubicon or Rubicon X pricing, you’ve probably noticed something unusual this month: lease numbers are far lower than what anyone expected.
Not because the market crashed, and not because dealers decided to run a holiday blowout early—it’s Jeep Select Inventory.

This factory program has completely changed the way certain Wranglers are leasing, and the older the unit sits on the lot, the bigger the support becomes. It’s creating payments that would have been unthinkable even a few months ago.

Here’s a breakdown of what’s happening, why it matters, and how some Rubicon X models are now leasing in the $500s with only first payment out of pocket in most states.

What Is Jeep Select Inventory?

Jeep Select Inventory is an incentive program Jeep applies to specific VINs that Stellantis wants to move.
It’s not tied to trim levels or MSRP—it’s tied to how long the vehicle has been in stock.

The longer a Wrangler sits at a dealership, the more support Jeep assigns to that unit. That means a Rubicon X that arrived early in the year may have thousands more in lease rebates than a fresh arrival sitting right next to it.

This is where the real opportunity lies.

Why Rubicon & Rubicon X Models Are Getting Huge Rebates

Select Inventory isn’t small. For 2025 Wranglers, especially Rubicon and Rubicon X, the support has escalated fast:

• Many Rubicon X models carry $8,000 in factory lease rebates

• Some aged units are showing $10,250 in total factory support

• Add a Jeep TDM code from the official Jeep website and you can get another $1,000

• Total potential incentives can reach $11,250 on the right VIN

When you start removing $10–11k off the capitalized cost on a model with a strong residual, the payments fall off a cliff. That’s exactly what’s happening right now.

Residuals Are Doing the Heavy Lifting

Wranglers—especially Rubicon trims—traditionally carry strong residual values.
For 2025, Jeep kept those residuals healthy across 36- and 39-month terms.

High residual value + massive rebates = lease payments that genuinely don’t reflect the MSRP of the vehicle.

A $65–$72k Rubicon X with heavy Select Inventory support can now lease like a mid-$50k SUV.

Real Pricing: Why Payments Are Falling Into the $500 Range

With the current stack of rebates, many customers are landing in the mid-$500s to low-$600s on Rubicon and Rubicon X leases with only first month + taxes and registration due at signing.

This is not normal for Wrangler leases.
It’s happening because:

1. Factory support is high

2. Dealers are motivated to move older stock

3. The Select Inventory incentives do most of the work

4. Residual values remain strong

5. Rate programs have stabilized

For many shoppers, these are the best Wrangler lease payments they’ve ever seen, especially compared to 2023–2024 models that rarely dipped below the $700s.

Why These Deals Won’t Last Long

This isn’t a long-term program.
Select Inventory is updated regularly, and once an aged VIN is sold, that support is gone. There is no guarantee a replacement unit will qualify at the same level—or at all.

Inventory is also inconsistent. Some regions have a surplus of Rubicon X builds, while others barely received any.
When those aged units sell, numbers return to normal quickly.

Bottom Line

If you’re shopping a 2025 Jeep Wrangler Rubicon or Rubicon X, this is one of the rare moments where the incentives, timing, and residuals all line up. Jeep Select Inventory is creating lease deals that are far more aggressive than anything we’ve seen on the new 2025 model year, with some leases landing in the $500s—something nobody would have predicted earlier this year.

If you want to check which Select Inventory units qualify in your region, or you want a penny-perfect lease estimate based on your state’s taxes, we can pull real-time VINs and structure the most accurate payment.

If you want, I can: