BMW is rolling out a mid-year pricing update for the 2026 model year, and if you’re shopping or already have a vehicle on order, these changes matter. Starting January 1, 2026, most BMW models are seeing about a 1% bump in MSRP. Some increases are small, some are significant, and a handful of models aren’t changing at all.

Here’s a clear, easy breakdown of what actually changed, which models were affected, and how BMW is handling price protection for customers who already had sold orders in the system.

Overview of the 2026 Price Hike

BMW is increasing pricing across most of the 2026 lineup by roughly one percent heading into the new year. Depending on the model, that translates into a jump ranging anywhere from $400 to $1,500.

Models NOT receiving a price increase:

A few nameplates remain untouched, including:

• All BMW electric models (i4, i5, i7, iX)

• ALPINA XB7

• BMW XM

• BMW Z4

• 7 Series

• M2 CS

Everything else—coupes, convertibles, sedans, and SUVs—sees at least some level of adjustment.

Model-by-Model Breakdown of the New Pricing

Below is a simplified snapshot of the most notable changes across the lineup.

2 Series

• 230i / 230i xDrive: + $500

• M240i / M240i xDrive: + $600

• M2 Coupe: + $800

• 228 Gran Coupe models: + $400

• M235 Gran Coupe: + $500

3 Series & M3

• 330i / xDrive: + $500

• M340i / xDrive: + $600

• M3 (all variants): + $900

4 Series & M4

Coupes:

• 430i / xDrive: + $700

• M440i / xDrive: + $800

• M4 (Coupe and Competition): + $900

Convertibles:

• 430i / xDrive: + $700

• M440i / xDrive: + $800

• M4 Competition Convertible: + $900

Gran Coupes:

• 430i / xDrive Gran Coupe: + $600

• M440i / xDrive Gran Coupe: + $700

5 Series & M5

• 530i / 530i xDrive: + $600

• 540i xDrive: + $600

• 550e xDrive: + $700

• M5 Sedan & M5 Touring: + $1,400

The 2026 M5 lineup sees one of the largest increases in the entire bulletin.

8 Series

Across Coupe, Convertible, and Gran Coupe body styles, pricing increases fall between $1,000 and $1,200, depending on trim.
M850i models sit at the upper end of this range.

X Models (X1–X7)

X1 / X2

• X1 xDrive28i: + $400

• X1 M35i: + $500

• X2 xDrive28i: + $400

• X2 M35i: + $500

X3

• X3 xDrive30: + $400

• X3 M50: + $600

X5

• sDrive40i: + $700

• xDrive40i: + $700

• xDrive50e: + $800

• M60i: + $1,000

• X5 M Competition: + $1,300

X6

• X6 xDrive40i: + $900

• X6 M60i: + $1,100

• X6 M Competition: + $1,500 (one of the largest increases overall)

X7

• X7 xDrive40i: + $800

• X7 M60i: + $1,100

How BMW Is Handling Customer Price Protection

Because these changes hit in the middle of the model year, BMW is offering price-protection support for customers who already had sold orders in the production queue before the update.

BMW is issuing an OL code for qualifying sold orders. This code equals the wholesale price increase on that specific model and can be applied at the time of retail delivery.

This means:
If you ordered your car early, and it meets the criteria, your price should not jump unexpectedly just because production occurred after January 1st.

What qualifies a sold order:

• The vehicle must have been allocated before the November production cutoff.

• It must have held Priority 1 status (a real customer order with name & email attached).

• The customer information on the order must match the final sale paperwork.

As long as those conditions are met, the dealership can apply the OL code at delivery so the customer doesn’t absorb the increase.

What This Means for Buyers Right Now

Here are the big takeaways if you're in the market:

• Expect $400–$1,500 higher MSRPs across most 2026 BMWs.

• EV models did not increase, making them relatively stronger values heading into 2026.

• If you already placed an order before the cutoff dates, you may be eligible for price protection.

• If you’re getting a new quote on an X5, X6, X7, 3 Series, or M car, the increase is already baked in.

Final Thoughts

These updates aren’t unusual—BMW adjusts pricing mid-year fairly consistently—but the dollar amounts are large enough that shoppers should be aware of them. Whether you're placing a new order or waiting on a car already in production, knowing how the price protection works can save you from an unexpected bump in payments.